Qualtrics

DECEMBER 11, 2018

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Starbucks is successful in large part for a simple reason: they focus on listening to customer feedback for the purpose of creating loyal customers.

NPS 22

NPS Net Promoter Score Touchpoint eBook 22

ClearAction

AUGUST 21, 2016

Instead of looking at surveys as a one-by-one solution opportunity or a means to show how awesome your brand is, you can get more value by looking for patterns in it, as well as in other sources of feedback, like complaints on the 800 number, social media, or customer anecdotes — it’s really a collage of information that matters.

Brands 54

Brands Customer Experience Social Media Customer Journeys 54

ClearAction

MAY 28, 2015

Instead of looking at surveys as a one-by-one solution opportunity or a means to show how awesome your company is, you can get more value by looking for patterns in it, as well as in other sources of feedback, like complaints on the 800 number, social media, or customer anecdotes — it’s really a collage of information that matters.

Company 48

Company Customer Experience Social Media Customer Journeys 48

Retently

MARCH 18, 2019

By collecting all the relevant info from customer complaints, support requests, and feedback, and sharing it across departments in their companies. As early as 2008 , Starbucks publicly announced they were changing the way they made coffee to offer the best possible experience. High Customer Loyalty and Word of Mouth Advertising.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131