Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). So, in other words, when your customers feel these, you can get blips of improvement in your “value” metrics. The next level up from that is what we call the Recommendation Cluster.
155 
Let's personalize your content