Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). The third piece is you’ve got to bring people on board with your plan from a cultural perspective. We discussed what we discovered from the research in a recent podcast.
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