CSM Magazine

NOVEMBER 6, 2016

Most business leaders acknowledge the potential for customer service to drive long-term revenue through improving customer retention and repeat business. Customer loyalty opinion leader, Fred Reicheld, proved the significance of this in customer retention terms some years ago and it still holds strong today.

Financial 40

Financial Chief Customer Officer Net Promoter Score Effort Score 40

Retently

SEPTEMBER 17, 2018

Apple’s continual focus on improving its Net Promoter Score has produced significant results for the company. As of 2016, the company had an NPS of 72 – one of the highest in the technology industry – following a decrease in 2018 to a score of 63. Why is Apple’s Net Promoter Score important, you ask?

NPS 117

NPS Net Promoter Score Loyalty Omni-Channel 117

Bob Hayes

MAY 7, 2018

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2006; Gruca & Rego, 2005). NPS Background.

NPS 89

NPS Net Promoter Score Data Loyalty 89

Bob Hayes

MAY 7, 2018

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2006; Gruca & Rego, 2005). NPS Background.

NPS 86

NPS Net Promoter Score Data Loyalty 86

SurveySensum

SEPTEMBER 8, 2023

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. In the study, they found that an increase of the NPS score by 7 points equates to a 1% growth in revenue.

NPS 52

NPS ROI Social Media Effort Score 52