2005 Loyalty Programs Net Promoter Score NPS 
Horizon CX
OCTOBER 2, 2023
The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. SUPERVISOR: Has the customer enrolled in our loyalty program? Similar findings have been published over the years.
SurveySensum
SEPTEMBER 8, 2023
This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Yet most businesses struggle to move beyond measuring their NPS. times more likely to buy again, 5.6
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