Beyond Philosophy

NOVEMBER 19, 2020

He was also one of the first proponents of having an “outside-in” approach regarding the experience that you deliver to customers, which, my regular readers know, is one of the principles of which I am keenly fond. After all, why would anyone support all this if you cannot prove an ROI? You have to prove it works.

Customer Experience 133

Customer Experience ROI Conference Engagement 133

Currency Alliance

NOVEMBER 16, 2021

Management. Relationships with suppliers, partners, dealing with customer issues, accounting, etc, needs to be proactively managed to optimize ROI. Managing a type of storefront where customers can shop for redemption options and pay with points can be a small or big business activity in its own right.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Management. Relationships with suppliers, partners, dealing with customer issues, accounting, etc, needs to be proactively managed to optimize ROI. Managing a type of storefront where customers can shop for redemption options and pay with points can be a small or big business activity in its own right.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52