Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

SEPTEMBER 5, 2018

But for casual holidaymakers who only flew once a year, they were exciting but not very rewarding – so travel brands began to recruit retail partners with whom customers had more frequent shopping relationships. In 2005, The Economist reported that: “The biggest collectors of miles today are not frequent flyers but frequent buyers.

Loyalty 36

Loyalty Consumers Brands Airlines 36