4 out of 5 organizations have not increased their customer satisfaction since 2010!
Beyond Philosophy
MARCH 16, 2023
Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005. Customer perceptions and attitudes about the experiences that they’re having with companies are dynamic.
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