2005, Competitive Advantage, Customer Expectations and Metrics

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

MARCH 16, 2023

Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. Customer perceptions and attitudes about the experiences that they’re having with companies are dynamic. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005.

Customer Satisfaction

Customer Satisfaction Effort Score Competitive Advantage Self Service

Leveraging NPS to Drive Revenue and ROI

SurveySensum

SEPTEMBER 8, 2023

This demonstrates that by reducing customer churn and enhancing overall customer relationships, companies can save lost revenue and boost customer spending. NPS also helps companies identify areas where they might be making short-term gains at the expense of customer satisfaction, which could harm long-term profitability.

NPS

NPS ROI Social Media Effort Score

Customer Experience Update

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Leveraging NPS to Drive Revenue and ROI

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