Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
News Corp bought Myspace for $580 million back in 2005. ” This platform allows marketers to connect their own databases with Viant’s data and it also contains a demand-side ad platform, an ad server, and a data-analytics platform. Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.”
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