CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
CX vs. UX: A Deep Dive UX focuses on an individual user’s interactions with products and websites. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. Customers began to expect intentional, planned, and positive interactions with technology.
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