CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
As customers, we have all felt the difference when a company makes UX a priority. An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. For many companies, CX is simply a survey, worse yet, a survey copied from somewhere else. Walk in their shoes.
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