CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
As customers, we have all felt the difference when a company makes UX a priority. An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. Both disciplines observe and improve experiences. Walk in their shoes. Basically, UX is an aspect of CX.
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