2004 Article Consumers Customer Insights 
Retently
JULY 28, 2023
Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO). If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.
Retently
OCTOBER 19, 2018
A generic response would be that the CCO position got its start the moment major companies began wondering whether or not they should have a supervisor responsible for the overall customer experience. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.
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Storyminers
JULY 6, 2020
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
Storyminers
JULY 6, 2020
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
Alida
AUGUST 12, 2016
What are the consumer insight best practices when trying to engage millennials? Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. What are the challenges in engaging millennial consumers? Here’s what you need to know: Who are millennials? Keep it authentic.
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