Remove 2002 Remove Loyalty Remove Touchpoint Remove Voice of Customer
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Surveys Don't Sell!

CX Journey

Tareq shared with me an article that suggested, nay, outright stated that "the easiest way to grow sales and double customer loyalty is to send a survey and then do nothing with the feedback." The article is based on research that was summarized in an HBR article in May 2002. Surveys are a touchpoint. Be genuine.

Survey 155