Walked Right into That One: How Location Technologies Revolutionize Customer Engagement
Optimove
JUNE 22, 2023
Perhaps the most compelling use-case for beacons, however, is that they enable brands to capture invaluable customer data as they move around a physical location in real-time; where do they spend most of their time in-store? Which areas do they avoid, or pass through quickly? Which products do they purchase together?
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