Paranoid Brand Warning: Consumers can sense your fear
Currency Alliance
APRIL 11, 2018
Consumer brands used to mistake this for loyalty. Realizing that it wasn’t loyalty after all, has left them hot under the collar. To tackle this problem head-on, consumer brands must make every marketing touchpoint a celebration of implied self-confidence, and belief in the superiority of their offering. Disloyalty marketing.
45 
Let's personalize your content