CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. With this, Maya Angelou parted onto us what could possibly be one of the greatest pearls of customer experience wisdom.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Lumoa

JANUARY 19, 2023

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Measure the impact of customer behavior on KPIs (e.g. By Steve Offsey. Uncover behavioral segments.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90