Customer Experience Design Innovation Return on Investment Voice of Customer 
ERDM
JANUARY 22, 2019
and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Previously, a customer had to engage with the chat agent and ask for help. The highest-ranking answer? ‘No
ERDM
JANUARY 22, 2019
In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Previously, a customer had to engage with the chat agent and ask for help. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value.
Expert insights. Personalized for you.
49 
Let's personalize your content