Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Maz Iqbal
JULY 28, 2014
While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience.
Customer Centricity Customer Philosophy Loyalty System 
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Customer / Leadership: What Is The Access To Cultivating Greatness?
Maz Iqbal
DECEMBER 30, 2014
Or the customer journey mapping? What about your investments in CRM systems and other technologies (e.g. IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches?
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