Remove Customer Centricity Remove Customer Experience Remove Customer Philosophy Remove Loyalty
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Dialogue on CRM, Customer Experience, and Customer-Centricity

Maz Iqbal

On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Me: Seems that way.

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Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

What A Delightful Experience. That would have been a good enough experience: got the job done in a couple of minutes. The starting point for customer-centricity is authentic care for one’s customers. In so doing, these folks will make it easy and enriching for customers to do business with that organisation.

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. In light of the Comcast call that went viral I invite you to listen to these wise words (bolding is my work).

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Build an Empowered Team with A well- defined Customer Service Philosophy

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But, when it comes to customers, there are very few companies who understand the importance of standing out of the crowd and making customers feel delighted. Take Tesco Express, for example; they have a habit of replying to negative customer posts with smart, witty comments. So, how do you create a good customer philosophy? .