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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

For example, using Amazon for its convenient one-click checkout feature creates an experience of what easy looks and feels like, becoming a kind of de facto standard that customers could use, whether subconsciously or entirely consciously, as a gauge during their online experience with your organization.

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How Airlines Use NPS to Improve Their Customer Satisfaction Ratings

Retently

However, in the pursuit of keeping their operational costs lower, airlines often compromise on one element that has become the crucial competitive differentiator – customer experience. But, despite all the efforts being made, the industry still falls behind in delighting customers and delivering favorable experiences.