Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Maz Iqbal
JULY 28, 2014
While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.
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