Unraveling the Tangled Vines of Omnichannel Customer Care
BlueOcean
JANUARY 6, 2020
To put it simply: focus on your holistic customer experience design before you add new channels. Each channel must prioritize issue resolution and promote customer confidence rather than get thrown into the mix as a “more is better” afterthought. Bolting on new channels with an ad-hoc approach is not the answer.
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