2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)
Maz Iqbal
OCTOBER 16, 2014
Trying to move too quickly, or claiming to be something at odds with reality, can cause credibility and cultural issues. Equally dangerous is the risk of myopically focusing just on the immediate sector competitors , who are often only marginally different in the consumers’ eyes. Given this what is it that the authors advise?
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