5 Facts to End the ROI Debate on Customer Experience
Beyond Philosophy
NOVEMBER 10, 2014
By comparison, the S&P 500 returned only $93, a 7-percent loss. According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. Your existing customers are far easier to upsell. www.mckinsey.com. February 2006. 26 August 2014.
Let's personalize your content