The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs
Maru Group
JUNE 11, 2019
I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” For example, a tech company’s cost to serve “Cautious Customers” may involve different factors from the cost to serve “Tech Enthusiasts,” and it should be incorporated as such.
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