article thumbnail

The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Define key metrics of success (based on customer behavior) for each of the channels that you will be evaluating as part of your feedback program.

article thumbnail

The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” Define key metrics of success (based on customer behavior) for each of the channels that you will be evaluating as part of your feedback program.