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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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The Role of Digital in Customer Experience, by Sandeep Kuvvarapu

ijgolding

The customer has always been at the heart of every business, be it a street vendor selling hot dogs or a multi-national firm selling a wide range of products. Digital has helped organizations through consumers advocating the brands and products across online channels. It’s not all doom and gloom, however.