2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)
Maz Iqbal
OCTOBER 16, 2014
For most brands, trying to improve performance simply by emulating John Lewis or First Direct can be counterproductive. The rapid and sustainable progress of the top brands is the result of long-term, diligent investment. . Is that why customer journey mapping, and VoC surveying, are so common place. Thanks for listening.
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