Black Friday: Is the Humble SMS the Secret Weapon for Brands Managing Customer Service Volumes This Year?
CSM Magazine
OCTOBER 25, 2022
James O’Hare, managing director of LINK Mobility , says great communications will be critical. Black Friday is a time of year when consumers can get the best deals for the things they want, and on occasion the things they didn’t know they needed. This is indicative of the financial pressures that brands face too.
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