2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know
Comm100
JANUARY 14, 2020
According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. Create a digital roadmap for your customers’ journey.
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