Should #CX Professionals Care About the Four Moments of Truth?
CX Journey
MARCH 15, 2016
Third Moment of Truth (TMOT) : Ex-P&Ger Pete Blackshaw introduced this MOT back in 2006 , and he basically refers that powerful inflection point where the product experience catalyzes an emotion, curiosity, passion, or even anger to talk about the brand. I'd say these are more stages of truth than moments of truth.
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