Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. Now, when I say value, I’m talking about which emotions make people spend more money, and make people give you better Net Promoter Scores. It was a tough audience. If not, you won’t.
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