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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. CSAT and CES are touchpoint surveys.

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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

Use an NPS survey to track customer loyalty over time, send out CES surveys to understand how easy it is for customers to get the support they need or distribute CSAT surveys to understand how satisfied customers are after key touchpoints in the customer journey.

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What Is Net Promoter Score (NPS®)?

Confirmit

The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. Your NPS Score is a number between -100 and +100 and indicates the overall loyalty of your customer base. Transactional NPS Scores at key touchpoints, for example post-purchase or after a support call.