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Basics of NPS & It’s Impacts on Baseline Performance?

SurveySensum

In 2003, a loyalty consultant Fred Reichheld proposed a simple method to measure customer loyalty, called the Net Promoter Score® (NPS®) system. This is very important to listen to your customer, however, if you listen and don’t respond this can have a negative impact on the brand value. What is the Net Promoter Score (NPS)?