The Need for Customer Experience is Based on Science Not Myth
Natalie Petouhof
JULY 26, 2016
But there’s a wealth of research on what happens to customers at a neurological level when they are forced to deal with slow or interrupted processes. [i] Brands must recognize that customers’ hardwiring of the brain’s and their neurological desire for flow and easy of use as part of the cost of doing business.
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