Everyone’s Talking About the Customer Experience. So Why Aren’t More Companies Acting on It?
SuiteCX
SEPTEMBER 2, 2017
There’s no doubt that “customer experience” is one of the hottest topics in business today. And there’s a great deal of evidence that a better CX leads not just to increased customer satisfaction, but to reduced operating costs and improved sales , as well. Aside from minor tweaks and efficiencies, however, few companies seem able to make any sustained progress in their efforts to improve CX over the longer term.
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