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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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48 retail survey questions for the customer feedback you need

delighted

Net Promoter Score (NPS): How likely are you to recommend [store/product] to others? NPS surveys are a good way to gauge overall sentiment towards your entire brand experience, and segment customers into those who would recommend you (promoters), and those who are more than likely to do the opposite (detractors and passives).

Retail 40