Optimove
JULY 20, 2023
Segment your audience: Consider specific customer traits to personalize marketing Map the customer journey: Identify the journeys that are ideal for customer engagement and retention. Assign priorities to channels and devices: Identify the channels that will bring in the most customers and prioritize.
ECXO
JANUARY 30, 2024
In the context of customer experience, the amygdala evaluates every interaction with a brand and generates an emotional response. For instance, the joy a customer might feel when unboxing a highly-anticipated product or the frustration they might experience from poor customer service are both processed by the amygdala.
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