Customer Engagement Customer Philosophy Engagement Loyalty 
Maz Iqbal
DECEMBER 22, 2014
I invite you to consider that the strongest bonds, usually called loyalty, occurs where one human being experiences himself cared for (as a unique human being) by another human being. Caring About Employees v Caring For The Employee. Does this difference matter? Of course it matters! What Has This To Do With Leadership?
Maz Iqbal
JULY 28, 2014
That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference.
Maz Iqbal
JANUARY 8, 2015
If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. The same question: why would any sane person feel any loyalty towards a ‘matcher’?
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