2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)
Maz Iqbal
OCTOBER 16, 2014
Equally dangerous is the risk of myopically focusing just on the immediate sector competitors , who are often only marginally different in the consumers’ eyes. Customer experience motivates the employee experience. Is that why customer journey mapping, and VoC surveying, are so common place.
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