Remove Connections Remove Customer Service Representative Remove Touchpoint Remove Voice of Customer
article thumbnail

Integrated CX: The Complete Guide

InMoment XI

These elements help businesses make sense of all types of data throughout the customer journey to help you make informed decisions. Here are the three main elements of integrated CX: Ability to connect data from everywhere Richer insights Smarter Actions 1. If you were to just stop there, you wouldn’t know why she was dissatisfied.

article thumbnail

Journey Map or Process Map? What’s the Difference?

Seaton CX

Touchpoint Maps – These maps focus on every point of interaction between a customer and a business. This can include digital interactions like website visits and social media engagements, as well as physical interactions such as in-store experiences or direct contact with sales or customer service representatives.