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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

Let’s start with the basic question, who (specifically) cares for the customer? As a customer, I deal with many companies and I am clear that there is not one company/organisation that cares for me. Let’s make this even more specific, who cares for me?