article thumbnail

Dialogue on CRM, Customer Experience, and Customer-Centricity

Maz Iqbal

On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Me: Seems that way.

article thumbnail

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationships do not reside in CRM databases. Communication is more than bombarding customers with sales messages across any number of channels.