Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters
Maz Iqbal
DECEMBER 22, 2014
Is it then any surprise that despite the talk of customer loyalty, and all the customer loyalty programmes and tactics, there is so little loyalty between customers and brands. It is the employees who do the work – the work that creates value for the the customer. Of course it matters!
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