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2014 State of Customer Experience: Who Are UK’s 2014 Leaders And What Can We Learn From Them? (Part 3)

Maz Iqbal

As promised, I have been looking at what Nunwood has to say about certain brands. And find myself in a position to share with you the table that I have put together: What Does It Take To Be A Customer Experience Excellence Leader? So why is it that so many brands fail to make any meaningful shifts/progress in CX excellence?

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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

For most brands, trying to improve performance simply by emulating John Lewis or First Direct can be counterproductive. The rapid and sustainable progress of the top brands is the result of long-term, diligent investment. . Rather, the best dividends come from understanding how to accelerate the rate of customer experience change. .