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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Customer churn is the opposite of retention.

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Customer Experience Articles

ClearAction

Customer Experience Management Improves Brand Value article. 51% of companies that are investing at least 10% in customer experience efforts are reaping referral rates of 10% or more; only 22% of companies that are investing less than 1% in CEM achieve referral rates of 10% or more.(3). Performance Metrics.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers.

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Purposeful Leadership: Leaders operate consistently with a clear set of values. Compelling Brand Values: Brand promises drive how the organization treats customers.