article thumbnail

Customer loyalty: A guide to building and measuring positive experiences 

delighted

Below, we take a closer look at what customer loyalty is, why it’s important, how to measure customer loyalty, plus our tips for keeping your customers loyal for longer. What is customer loyalty? Customer loyalty is the trusting relationship people have with a business after a period of positive interactions.

Loyalty 86
article thumbnail

How to Build Brand Loyalty by Improving the Customer Experience

ProProfs Chat

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’.

Loyalty 93
article thumbnail

Your Ultimate Guide to Brand Perception

ProProfs Chat

In the next section, let us understand the techniques of measuring brand perception across different industries. How to Measure Your Brand Perception? Also, Taylor Stitch could outwit its competitors in the apparel industry. Image Source: Microsoft. Now, coming to an important question: how do you calculate brand perception?

Brands 111