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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. This shift signifies the evolving landscape of CRM Marketing with AI-driven solutions.

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Omnichannel vs Multichannel What’s the Difference?

NobelBiz

The Spread of the Multichannel and Omnichannel Approaches The key difference is in customer experience , based on how a brand can interact with a customer through its representatives, its products, and the decisions made anywhere along the way from having a product to making a sale. to $482 billion in 2022.